Following an extensive research programme and brand development, MPI Brokers unveiled their new brand to the assembled wintersports trade and media at the SkiLaunch 2018 season opener in Kensington. The new identity is the cornerstone of the MPI Brokers visual brand, and is a modern reinterpretation of the original logo.
The bold, upright lettering of the initials reflects the confident and attentive character of the brand and the expertise of its’ people, whilst the logo still retains much of the character of the original logo created when the company was first established. The three initials – MPI – are made up of uniquely created graphics and are not part of a standard font family.
Now the new branding is being implemented, a soft launch strategy will see it establish a presence as new communications are rolled out, and as the MPI brand raises its profile within the travel industry. A new website is being developed in-house to reflect the new house style, and is scheduled to go live in the Autumn. Press advertising and sponsorship materials are also being created, and a new literature programme is also in the pipeline.