The Barrie Tankel Partnership was a well-established firm of quantity surveyors and construction project managers.
Following the retirement of the founder and appointment of a new Board, the business required modernisation and repositioning in a dynamic and ever-changing sector.
Repositioning the business, renaming it BTP Group and establishing a fresh new brand under which it could thrive, relied on the support of the new Directors and staff, and of the existing client base. A new URL was purchased, the old website was migrated to maximise residual SEO value, and a new website was developed and built.
Ad-hoc marketing communications and live hosted networking events including MIPIM followed.
Tactical targeting of key niche markets using above- and below-the-line communications, an eCRM programme and emarketing were also used, resulting in a series of commissions for multi-million pound contracts across the UK.